"Instructional Television: Status and Directions" was written by Vladimir K. Zworykin, and edited by Jerrold Ackerman, and Lawrence Lipsitz. Vladimir states, "TV has shown us many things, on, and off of earth. Into our homes, and our schools, it has shown the best and worst of us. It has bored, distracted, and even insulted us. Yet it still has yet to be properly implemented into our lives for our educational and instructional purposes. (Page 3, Instructional Television: Status and Directions)." Vladimir understands how important television can be, and also how destructive it can be at the same time. Like he mentions, television can show us milestones in technology, and gives us news from around the world, but it also hasn't failed to display our shortcomings as a society, and as a country. Riots, failures in our government, crime, and lots more plague our news and TV networks. Despite all this however, it is one of the most sought out places for current news and entertainment. .
Vladimir sources professionals and book writers who have been in the industry for a long time, and are very knowledgeable of the TV world. Vladimir quotes from these professional's thoughts and ideas on the subject, and combines them with other professional's ideas to help get his point across, and put it more in-depth. Lumsdaine (from 1972) observes, "The responsible ITV (instructional television) producer scrutinizes the objectives, and he structures them to be more consistent with other factors in the program's context. (Page 21, Instructional Television: Status and Directions)." Vladimir notes that this is very apparent in instructional television, and seems to plague producers and educational networks, and agrees with it, however wishes this weren't the case. Vladimir later argues, "For example, the mission of public television according to Millard (1974) is to attempt "to serve a series of specialized audiences with programming each needs most and loves best.
