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College Hooligans and Shenanigans


Marcus states, "If you are the proud parent of a Dartmouth student," as if she is a mother recommending an article to read to another mother as they wait to pick their children up from soccer practice. By saying this, it seems Marcus is narrowing her audience to a specific group that she can seem to relate which is why she is recommending it to them (1). After the reader is hooked, the tone becomes slightly more serious and she introduces President Hanlon's concerns about college culture. Marcus writes, "If you are the proud parent of a Dartmouth student, you should send a thank-you not to President Philip Hanlon" (1). As a reader my initial thought is, "why should parents thank him, what has he done"? Marcus uses very simple language of getting straight to the point of asking why he should be thankful and props Hanlon on a pedestal of being such a prodigious person and president. She then dives right into the problems faced by Dartmouth and other universities using more aggressive language such as the promise and image of Dartmouth being hijacked. By having this switch in usage of language it provides edge keeping the reader engaged, entertained, and wanting to read more.
             As a current college student, this tone intrigued me to continue the reading. Once I became aware that an outside party was concerned for the wellbeing of my peers, I wanted to see how relevant it was to my college experience. The column, however, is not tailored for me. The parameters of the specific audience could also be widened to include concerned parents with college-aged kids who have recently flown away from the nest. Once the target audience is understood, it becomes more evident as to why the tone expresses so much concern. Marcus tries to inform the parents of the potential dangers that their children could be going through or faced with in an attempt to persuade them on Hanlon's ideas.


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