In " 'Enough is Enough' for bad behavior on campus", Ruth Marcus introduces the audience to the current president of the prestigious Dartmouth University. It is easy to assume that an article about an Ivy League school would serve as another outlet for a university to brag about its continuous accomplishments. However, Marcus uses this piece as a chance to warn the audience of the inevitable dangers of college and underage drinking, regardless of the institution. No matter of the prestige of a college or university, each institution is subject to the daily "shenanigans" of college students everywhere; no institution is exempt or safe from the nonacademic activities of students.
President Philip Hanlon, a Dartmouth alumnus himself, expressed his concern for the reputation and well being of his students. Hanlon States, "Dartmouth's promise is being hijacked by extreme behavior, masked by its perpetrators as acceptable fun," (Marcus 1). By saying this President Hanlon is showing apprehension for his school's reputation and image being misrepresented by this concurrent bad behavior that is seen as typical college behavior. Dartmouth, despite its reputation of being "the rowdier, frattier Ivy," is still facing the same issues as every college in the country (Marcus 1). Alcohol-fueled outings are creating more opportunity for out of control pre-games, sexual assault, hazing, and verbal abuse. "No on expects college students to suddenly swear abstinence. But they might be convinced to slow down" (Marcus 1). It is Hanlon's hope that by talking about these issues in his new position he will be able to assuage the problems and start to mend the tarnished reputation of his alma mater. .
From the inception of the column, the author intends to capture a certain audience. The specific audience seems to be any parent who has a child either already attending college or on their way to attending a college.