The helicopter services industry in Trinidad and Tobago is a market with many stakeholders, but very few providers. Some of these stakeholders include, the Government of Trinidad and Tobago (GOTT), National Gas Company (NGC), EOG Resources, British Gas and many more petroleum and natural gas companies that operate on a short and long term basis within Trinidad and Tobago. Among the leading providers are the National Helicopter Services Ltd (NHSL) and Bristow Caribbean Limited. This paper will look into the NHSL company to critically analyse the strategy used by the company to become one of the leaders of helicopter services not just in Trinidad and Tobago, but regionally. The paper will also justify what are some of the strategic options that can be taken to sustain growth, profitability and competitive edge within the aviation market.
History of NHSL .
National Helicopter Services Limited (NHSL) formerly the Air Division (Helicopter Unit) of the Ministry of National Security is a joint venture between the Government of Trinidad and Tobago (GOTT) and The National Gas Company of Trinidad and Tobago Limited (NGC). The Company was incorporated on October 3rd 1989 and commenced operations on February 1st 1990. NHSL was formed for the purpose of providing offshore helicopter services to the Oil/Gas sector and other commercial entities as well as continuance of services to Government, which is support to the National Security forces, Medical Evacuations (Medevacs) between Tobago and Trinidad and Emergency and Disaster Air Support.
Vision, Mission and Objectives.
Vision Statement: 'To Be The Leading Partner For Helicopter Services Wherever We Go', (www.nhsl.tt).
Mission Statement: 'To Provide First Class Helicopter Transportation, Maintenance and Training Services', (www.nhsl.tt). .
Objectives:.
1. Improved brand reputation and public relations with our clients and organizations that we interact with.
