Unlike, most fashion ads, Diana Di Poce the creator of Dare magazine recognized that plus size women are an "important consumer that wants to be authentically represented" she understands the significance of representation that is why she decided to feature plus size women in her magazine (Birkenbuel, "Plus-size Model: Butte Woman featured in National Magazine"). .
If ad campaigns such as Calvin Klein's Women's Perfectly Fit and Chanel No. 5 continues to feature thin Caucasian women as the pinnacle of beauty, women of color and plus size women will begin to look at themselves as less than because they are not able to reach such standards of beauty. Also, this can become self-destructive for young girls who are ethnic or plus size. Young girls tend to look to images to define themselves and if no image reflects who they are, they may feel out of the loop and unwanted to society. .
While Calvin Klein ads of beauties in their underwear fail to include plus size beauties, Chanel No. 5 ad campaign does not show diversity when selecting models of different ethnicities in there covers. From Lauren Hutton cover in 1968 to Nicole Kidman's cover in 2004 both Elle magazine and Coco Chanel have carried on cliched notions of beauty (Elle, "Coco Nuts: The Women of Chanel No. 5"). Even though, many if not all the images featured in Women's Perfectly Fit and Chanel No. 5 ads are altered in one way or the other and are design to trick many into chasing something that is unreal. The constant chase and disappoint, cause-and-effect, cycle may cause separation amongst women because they feel like everything is a competition. .
Exclusion in the fashion world can lead to separation in the real world. If there is only one image being painted as beautiful, those who don't look like that image become jealous of those who do. In addition to this, if diversity is not shown, fashion ads will dissuade diverse consumers from grouping together destroying the purpose of fashion being a common interest.
