The fashion world is built around the fabrications of beauty because advertisements in fashion magazines try to paint a picture of what they believe beauty is. The big problem with these ads in these magazines are that they fail to paint a diverse image of beauty instead they show beauty as only one thing; tall, slim, and Caucasian. America is a diverse nation filled with a variety of cultures and ethnicities, sadly fashion magazines and their advertisements does not accurately reflect the United States citizens. Instead, fashion magazines tend to exclude certain groups of people from others particularly women of color and plus size women. When women and girls do not see individuals that look similar as them being portrayed as beautiful they may feel like they do not meet the qualifications of beauty. Thus, the underrepresentation of women of color and plus size women in fashion magazine ads can be harmful to those expose to it. .
Diversity in fashion magazine ads is virtually non-existent. Despite their lack of representation in fashion ads, minorities make up 37% of the U.S population, according to the 2012 U.S Census (Nhan, "Census: Minorities Constitute 37 Percent of the U.S Population"). Consumers are reading and surfing the internet constantly being expose to images of "beautiful" women. Fashion ads inability to be diverse can cause a disconnect between the consumer and the product. Consumers will never be fully satisfied with a product because they are trying to replicate something that does not properly represent them in the first place. For example, at the top of the Calvin Klein website under the Women's Perfectly Fit collection there is ad featuring a thin women lying around in her underwear with the words "perfectly fit" written to the left of her (Calvin Klein, "Women's Perfectly fit"). This is a "perfect fit" for who exactly, surely women of larger frames may see this image and believe that that model is somehow superior to them.
