1. Cellphones and Product Positioning
Just like people have different perceptions about different people around them likewise products and services also have different standings in the minds of people. ... Product positioning can be deemed as a very sensitive strategy as once the product is positioned in a particular manner in the minds of the consumers then it becomes very difficult to change that image in the consumer's mind and to reposition that product/service. ... Following are the positioning strategies: - Using product characteristics or consumer benefits - Using price and quality - Positioning by use or applicat...
- Word Count: 1891
- Approx Pages: 8
- Has Bibliography
- Grade Level: Graduate