Since the beginning colors have stirred our emotions. Color is powerful because it can change our mood – the mood of potential customers. Finding the right choice of colors is an art because everyone interprets colors differently. Through colors we can control reactions of an audience and provoke them to certain behaviors. (blurbgroup.com) The colors magenta and white are used heavily throughout the entire ad. A strong and inspiring color, magenta can appear outrageous and shocking on one hand or innovative and imaginative on the other. It is creativity inspired by beauty. (colormatters.com) This company used this color in their makeup advertisement to support their efforts in promoting their beautification product. The product itself comes in a magenta tube, with white writing, hence the massive use of these two colors in this advertisement. In contrast, the color white was used in this ad as well. White is associated with light, goodness, innocence, purity, and virginity. It is considered to be the color of perfection. White means safety, purity, and cleanliness. The contrast in this ad promotes the thought that although this product is meant to make you feel sexy and beautiful, you can still remain innocent and pure at the same time. As opposed to black, white usually has a positive connotation. (colorwheelpro.com) Just as the color contrasts perfectly on the advertisement, the meanings do as well. The actress on the ad is very provocative, seductive and tempting, like the magenta, while the text is innocent and is just there to help describe the product and calm down the background. Very frequently, the color black appears in the one page ad, the black of Sofia Vergara's bra strap, but it has a tremendous effect. The color black affects the mind and body by helping to create an inconspicuous feeling, boosting confidence in appearance (colormatters.com). The black color only appears on the bra strap of Sofia, which is not very noticeable.
