Old Major empathizes with all the animals by befriending them with his age and wisdom. Throughout his speech, Old Major becomes specific in addressing the animals. For example he appeals to the cows by addressing how many thousands of gallons of milk they produce for humans, when that milk should be used to nourish their calves. He also mentions the hens, describing how may eggs they lay to support Mr. Jones and the profit he's from their unborn offspring. Old Major argues that without the humans, all animals could live a happy, prosperous life if they would unite together as comrades and rise against the humans. He encourages the animals by teaching them a song of encouragement called "Beasts of England". This song is an idealized version of how the animals hope life will be like after the revolution. This song persuades the animals by boosting their overall moral of achieving freedom from the interference of humans. .
Along with the overly sentimental appeals, Orwell also enforces scare tactics in Old Major's farewell speech to instill fear, so that the animals will feel the need to join forces with one another to eliminate the humans. Scare tactics are used to instill fear into a person. Old Major uses this tactic to coax the animals in his speech by saying, "No animal will escape the cruel knife in the end" (Orwell 3). He uses this method as it relates to all the animals, including himself. Orwell also uses this method by having Squealer and Napoleon manipulate the other animals into respecting their leadership positions. Squealer has a special way of controlling the minds of the other animals. When trying to convince them of something, he skips from side to side and whisks his tail. This is a reoccurring action throughout the novel. Although he is giving the animals what he thinks to be logical reasoning, Squealer ends every argument with the fear of Mr. Jones coming back to recapture what is now known as Animal Farm.
