The writer effectively uses tone as a rhetorical strategy (ethos) to emphasize the fundamental political conflict that exist in America to educate every students that the way we measure integrity will determine the true success of an individual. One of the fundamental ethical principles of Objectivism states that man must exist for his own sake and not sacrifice himself for the sake of others. Rand articulately rejects the view that in order to succeed one must conform to the practices of one's company or profession even if one finds them unethical. He indirectly poses the question, "How can people make the ultimate choice between right and wrong in a corrupted world?". In the film, the writer describes three types of people who fail to understand that three values are crucial for the ultimate success in life. These three values are Reason, Purpose, and Self-esteem that every society should utilize effectively to gain success. These people are the Traditionalist, the Conformist, and the Socialists. These people reject Rand's Objectivism philosophy because they are not independent thinkers, unable or unwilling to see the truth of new ideas, who make real life decisions based on what others think about their perception about life. .
To support his view, Rand describes an anecdote about a man called Howard Roark, a brilliant young architect of a modern school, whose bold and innovative designs are rejected by large segments of the society. Roark has shown conscientious commitment in achieving his actions consistently to achieve his purpose. He excels at every aspect of building, from design to construction, and has achieved a significant commercial success. Rand teaches her audience that everyone must solely rely on their minds consciously every day for survival. Furthermore, both the writers, Ayn Rand and Peter Singer believe that a man must choose his or her actions, values, and goals by the standards that he or she believe are important, in order to enjoy the ultimate value of life.
