KFC chicken is globally acclaimed for its taste and accuracy of product quality all around the world. The product line of KFC mainly focuses on chicken related items, but it also has to offer other add-on products to its customers. The product menu of KFC is different for every country but the primary products being the original recipe chicken and crispy chicken remains the same everywhere. The product line of the company evenly fits the customer's needs it provides segmented products to its customers in different regions and different countries. If we consider the KFC New Zealand then we can witness that KFC offers a wide variety of products link Burgers, crispy chicken, krushers, fries, gravy items, drinks etc. The Kiwi Burger is limited to New Zealand making it an exclusive product only for the New Zealanders (kfc.co.nz, 2014). It is quite evident that the product line is perfect for the company and it does not need to make any changes as such to retain its market share. KFC faces main competition from McDonalds, BurgerFuel, Burger King, etc. But KFC enjoys the upper hand in the competition by providing its exclusive product "The original recipe chicken". The customer's knowledge about the brand and its offerings is fairly high the reason being that KFC is an international Fast-Food chain with a high brand value and brand image. The above model helps us know the strategies that demands improvement. To apply this to the product level using Kotler 's models (previous page) would help link all parts to the outside markets, starting from the core benefit-is a fast food outlet, basic product-is fried chicken, expected product-is easy availability, augmented product-is socialization and potential product is availability at a reasonable price than others (www.provenmodels.com). .
B. Price .
KFC's pricing strategy is different based upon the economy, inflation, tax rates and tax policies.
