1. Oldsmobile Three Hundred Million Dollar Flop
Oldsmobile's Three Hundred Million Dollar Flop "This is not your father's Oldsmobile" In 1988, Oldsmobile launched a massive advertising campaign to attract a younger generation of buyers. "This is not your father's Oldsmobile" was going to bring the Oldsmobile name into the mainstream of pop-culture. ... The ad did not give Oldsmobile a younger image. ... The twenty something age group Oldsmobile was marketing did not identify Oldsmobile's as a fuddy-duddy car until Oldsmobile did. ... "This is not your fathers Oldsmobile", told consumers what Oldsmobile was not ra...
- Word Count: 634
- Approx Pages: 3
- Has Bibliography
- Grade Level: High School