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The Indian Apparel Industry

The fashion of anything keeps changing with time. Earlier in India, the 'kurta', 'lungi' and 'saree' were a trend among Indians. All of these items were made of cotton. In the 1970s international fashion arrived in India with the bold colors, flower prints and bell-bottoms. Synthetics turned trendy and the disco culture affected the fashion scenario. It was a point, when the Indian fashion scenario reached a certain steady level and from there, in the beginning of the 21st century, with the evolution of new designers, models and more sensible designing, the fashion hype accelerated. The Apparel Industry in India (AII) is one of the leading apparel industries in the world. Primarily it was quite unorganized but the scenario has been changing with time. It was mainly started after the economic liberalization of Indian economy in 1991. The opening up of economy gave the much-needed thrust to the Indian apparel industry, which has now successfully become one of the largest in the world. India is one of the largest producers of fibre in the world. The main fibres produced in India include cotton, silk, jute, wool, and man-made fibres. India is the third largest producer of cotton, the second largest producer of silk and the fifth largest producer of man-made fibres. India has a strong domestic as well as international demand which led to huge growth of the AII. From the past few years fashion retailing sector is aligning with global trends with retailing firms such as Shoppers Stop, and Crossroads entering into middle class segment. It is being predicted that the apparel sector in India will grow at a very fast rate in the next few years. With the change in lifestyle, increase in per capita income and urbanization of the Indian consumers, the attitude of spending money on fashion related articles such as apparel is increasing a lot. Simultaneously the AII, accounting for the current demand and forecasting for the future demand of Indian consumers, has also gone through significant changes in production as well as availability of latest fashion designs and brands.


Essays Related to The Indian Apparel Industry

1. Adidas:a look from the perspective of quality

... in Adidas Marketing India Pvt Ltd) and Lakhani Shoes, the entire apparel range is being sourced from Indian contractors. Quality objectives The adidas mission has changed little since founder Adi Dassler began making sports shoes in the 1920s: to be the best sports brand in the world. The history of adidas is one of consistently meeting the evolving needs of the athlete. Focusing more on function and less on fashion ... styles with different toe shapes, different heel heights, different materials and different textures has generated and sustains the footwear industry at a level way beyo...

  • Word Count: 1683
  • Approx Pages: 7
  • Grade Level: Undergraduate

2. Expansion of the Kohl's Corporation

... engine oil to sporting equipment. Kohl's stores are stocked with everything customers need for themselves and their homes - apparel, shoes & accessories for women, children and men, plus home products like small electrics, bedding, luggage and more. Kohl's is a retail-trading business that would be a good fit entering into the Indian Market. India as a country is improving year after year in many phases and ... organizations that specialize in selling political risk insurance and purchase a policy that would compensate them if an adverse event occurred. Because premium rates depend on t...

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3. Yoga: Mind, Body and Spirit

... merchandise fitness equipment and apparel. The yoga craze reaches all corners of the world and is not bound by gender, age, spiritual or cultural differences. In its journey from ancient origins to present day, yoga is filled with misinterpretation, mystery, conflict, and confusion. One gets the impression that yoga has been adopted by the Western world like an orphan abandoned by its Indian parents. There are ... certification. There are no college degree programs or specific regulations in place to certify instructors. Certification programs are regulated by industry-based associations;...

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4. Nike

... the athletic footwear industry forever. He took a rubber compound and placed it in a waffle maker. He took the result and glued it to the bottom of some shoes. He then gave new product to a few of his runners at the university to try out. They loved the shoes. The good traction paired with the ... , and a sixteen building company headquarters in Oregon (CO/nike.com). Nike sells its products to approximately 18,000 retail accounts in the United States and through a mix of independent distributors, licensees and subsidiaries in about 140 countries worldwide. Independent contractors manufact...

  • Word Count: 2704
  • Approx Pages: 11
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5. India

... agriculture products are wheat, rice, coarse grains, oilseeds, sugar, cotton, jute, and tea. India's industry is based on textiles, jute, processed food, steel, machinery, transport equipment, cement, aluminum, fertilizers, mining, petroleum, chemicals, and computer software. India exports 4 billion in agricultural products, engineering goods, precious stones, cotton apparel and fabrics, handicrafts, and tea. India imports 2 billion in petroleum, machinery and transport equipment, edible ... , Hindi has more than 250 million speakers. Stretching back in an unbroken sweep over 5000 years,...

  • Word Count: 915
  • Approx Pages: 4
  • Grade Level: Undergraduate

6. India

... agriculture products are wheat, rice, coarse grains, oilseeds, sugar, cotton, jute, and tea. India's industry is based on textiles, jute, processed food, steel, machinery, transport equipment, cement, aluminum, fertilizers, mining, petroleum, chemicals, and computer software. India exports 4 billion in agricultural products, engineering goods, precious stones, cotton apparel and fabrics, handicrafts, and tea. India imports 2 billion in petroleum, machinery and transport equipment, edible ... and socialist ideology and draws much of its popular support from Muslims, lower castes, and tri...

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7. Indonesia

... scattered with many islands. This group of islands is located in Southeastern Asia and acts as a dividing line between the Indian and the Pacific Oceans. To find Indonesia on a map, the geographic coordinates of 5 00 south, 120 00 east are given to aid in the search. With its total area being 1,919,440 sq. km., 1,826,440 sq. km. of that being ... . This country's climate is described as tropical, hot, and humid with the more moderate temperatures in highlands. The highlands are found on the larger islands but the majority of Indonesia's terrain is coastal lowlands. The highest elevation ...

  • Word Count: 3216
  • Approx Pages: 13
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8. Management Information system for product differentiation

If we look at how the industry has progressed in past century i.e. from Early Mechanization to Steam Power & Railways to Electrical & Heavy Engineering to Ford Type Mass Production to Information & Communication to mass customization to Holistic (Cook 2000) we can infer that as companies become more global the complexities of managing and delivering, quality and on-time at the right cost become an important ... Iway cybercafes. Each member has a user ID and a password protection, so that he is protected from the manipulations of the café operator. This is a unique differentiation as compare...

  • Word Count: 1692
  • Approx Pages: 7
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  • Grade Level: Undergraduate

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