Throughout the years, we have seen a major shift in the sportswear industry. Companies have tried to make it their goal to try to cater to every type of market in the sportswear industry. In the past, the sportswear market was centered on a select group of people. The Adidas Corporation has made it their goal to strive for excellence in the sportswear industry by catering to every type of market. Adidas has been through some rough economic times, but what sets Adidas apart from other sportswear companies is that it has been able to "weather the storm" of tough economic times and emerge even stronger. .
Adidas sells clothing, sportswear, shoes and assorted accessories, which thanks to the Adidas Corporation are now bought on an everyday basis from people of all ages and all types all around the world. The mission statement of the Adidas Corporation is that "The Adidas Group strives to be the global leader in the sporting goods industry with brands built on a passion for sports and a sporting lifestyle. We are committed to continuously strengthening our brands and products to improve our competitive position."1 Adidas stayed true to its words and still is, As of April 2014 "Adidas AG is the largest sportswear manufacturer in Europe and second largest in the world."2 Yearly Adidas sells billions of products worldwide, as of last year they sold almost 18 billion and made over 700 million in profit. They have 50,728 thousand people (worldwide) working hard to help accomplish these yearly goals along with many celebrities and athletes advertising them.
Some corporations start big some start little but Adidas started off in their washroom and soon conquered the world. In between, they scored big and than also struggled. They have done the best for the best, improved and grew. As I look ahead to their future and how much more successful they can be I always still remember where they came from and this is their history.
