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What is Really in an Advertisement


This shows how society looks at appearance for an overall judgment of that person. Most top male businessman conduct such behavior in order to prove their status to the world. .
             Next being described is a beautiful African American woman. She also has an elegant shimmering dress complimented with dazzling diamond jewelry. Our gentleman has his hand placed on the poker table with the woman's hand caressing the top of his. Even though this may seem like a minuet detail, this also supports male dominance. Asking for his hand, this woman is showing that she needs him. Almost as if she is dependent on this man's every move. All of these women pictured in this ad are wearing at least two pieces of expensive jewelry. They are also beautifully dressed for a night out in the city. These women are focused on our gentleman and are enjoying themselves thoroughly. These ladies all gaze directly into his eyes as almost hypnotized by him. This is important for two reasons. One is that this is showing these women are attracted to this type of lifestyle. Secondly, it seems women must conform to this behavior in order to obtain these types of lavishes. Each of these women is presenting a glimmering silver tray to our gentleman. Even though they are just enticing him with various cigarettes, this action shows how females are inferior to males. One gets the sense as if these women are pleading for his attention and approval. These captivating ladies are .
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             waiting on his actions for a sign of accomplishment. This is a perfect example showing how women are dependent on wealth in order to receive gratitude. .
             In the background, there is an exotic palm tree. The only place where we usually find palm trees is at the beach. The beach is an unique place where we only get to visit a few times a year on vacation if we are lucky. I have never seen a live palm tree in anyone's house to my recollection. The fact of this in our setting shows how the rich get to appease with our fantasies on a daily basis.


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