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The Scarecrow Marketing by Chipotle


Also, a black crow with red eyes is staring at the scarecrow on the bottom right, in the distance; on the bottom left, other scarecrows are entering the factory. .
             In the first minute, the scarecrow enters the food factory; he picks his tools in a methodic way, as he approaches to the main factory plant, a black machine crow with red eyes sits on his left shoulder. He enters in a mobilized assembly line, in which other scarecrows are perfectly alienated and moving. Three big machines, which one has a cow face, other chicken, and the other pig face shape stickers, are producing single meals packages in massive quantity and industrial way under the several machine crows' supervision. The meals are label as "100% beef-ish", and the last step of the assembly line is the outside world, where in the video an animated kid picks up the single meal with a smile; right after, an animated women picks up a package that automatically drops into her shopping cart. At the same time, the main scarecrow is staring at the people that are consuming this industrialized food, with a sad and worried face; when the machine crow, which is still sitting on shoulder, sees this; it starts peeking the scarecrow face. Then the crow flies off and the scarecrow follows it. .
             In the next scene, the crow stops in a broken billboard, which is designed with a picture of a hen with its smiley chicks, the title of the billboard is, "All Natural," and on the bottom left corner there is a machine crown head symbol.


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