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Strategic Audit for Ford Motor Company


" Ford says; "Our sound governance and management systems enable us to operate in a transparent and accountable way and to provide effective oversight of all our operations. Our high ethical standards – formalized in company policies and demonstrated by managers at all levels – help us translate our aspirations into action. And importantly, our sustainability-related structures, processes and management systems are integrated into our core business processes.".
             Current Situation.
             The automotive industry has grown in the past 100 years to include so many varieties of vehicles focused at satisfying different consumer's needs. Ford Motor Company is well known for its reliable and affordable automobiles including some of the most popular such as the Ford F-150, the Mustang, the Focus and the Taurus just to name a few well-known vehicles. Mostly every model under Ford is quite popular. Ford has maintained a good reputation with its consumers through its quality vehicles, which is why they are popular choices. .
             Currently, Ford operates in more than 22 countries with 35 manufacturing plants in 19 countries as a global leader in automobiles. Ford's current strategy for 2014 is to increase production globally. Ford will be driving growth in 2014 by creating additional jobs, three new worldwide plants and 23 global product launches. They want to serve more customers, in more segments and deliver profitable growth. Ford is ranked high on many lists including fortune 500, most valuable brands, and also best global green brand, just to name a few. Ford sold a total of 6,330,000 vehicles in 2013 and the total net income was $7,155,000,000. This is an increase to 2012 where they sold a total of 5,668,000 vehicles and their net income was only $5,665,000,000.
             Ford's current issues start off with climate change issues, which is at the highest level of concern for Ford and external stakeholders.


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