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The Lincoln Electric Company

            Lincoln Electric is a company with an impressive history. Prior to its international expansion, Lincoln Electric was able to substantially differentiate itself from its competitors by developing novel strategies that centered on innovation, product support, and an incentive program. While the aforementioned strategies ensured success before the international expansion, it did not guarantee the company's success abroad. In fact, the underlying causes of Lincoln Electric's initial inability to realize success during its international expansion was relying on successful strategies developed over time without modifying them to their international endeavors. .
             Since the start of the company in 1895, Lincoln Electric emphasized creating a series of innovative resources. By diversifying the production of welding equipment and welding consumable products, Lincoln Electric had the opportunity to develop a top-notch platform. For example, one reason the company developed into the leading global manufacturer in its industry was because of its technological innovation and product and application support. Lincoln Electric had award-winning engineers that helped develop technological leadership in welding. The company held valuable patents in arc welding that made Lincoln Electric stand out from their competitors. Furthermore, Lincoln introduced a unique strategy by being one of the few worldwide manufactures of both arc welding equipment and consumable products. By producing both equipment and consumables, Lincoln generated benefits to provide welding solutions rather than individual products. The company's original approach to diversification and technological leadership enabled the company to supply products and services that its competitors did not offer. .
             In addition to groundbreaking products, Lincoln strategically marketed and sold its products, offering advice to its customers on how to use its welding equipment without charging them directly for the advice.


Essays Related to The Lincoln Electric Company

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2. Free Trade

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7. The Progressive Movement

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8. Charles Taylor

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9. Charles taylor

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