The purpose of the website for a fictitious production company, Making a Better World Productions, will be to inform consumers of upcoming events and concerts in their areas. The site will also allow users in areas not covered by the company to lobby to bring the non-profit production company to their area. The goal of the website is to allow consumers to be informed of the ever-expanding company, by steadily spreading the company to new areas. The website will be targeting college-aged users as it is starting up, but will eventually expand to include a broader audience. With a strong youthful backing, the eventual transition to a broader consumer base should come more seamlessly than it would without the younger consumer base.
Revenue Generation.
The Making a Better World Productions website will use an advertising revenue model. The website will be able to sell advertising space to companies that are also aiming their products and services to a younger crowd, such as energy drink companies and up-and-coming music artists. Because the website will only serve as a place for the company to advertise future events, the website does not need to serve the purpose of providing a main source of revenue for the company.
Credibility .
Through the gradual growth of the company, as more people start going to some of the events and shows produced by the company, the credibility of the website will grow. The website is responsible for providing prompt updates to consumers, and ensure that the target audience is aware when certain events will be held, and in what areas. If the site can efficiently relay this message to consumers, the credibility of the website will grow at the same rate that the company expands. .
Stickiness.
Because people will be using the website to look for something entertaining to do, they are more inclined to not only visit the page once, but return for future entertainment opportunities.
