In the last few years, whenever I browse the Internet, I see the classic dilemma of rival operating systems. iOS and Android in smart phones presents itself as a rude conversation or a war of words. Each time I read one of these conversations or comments I feel that the average consumer will be lost in the name-calling and rudeness, and will be left feeling undecided as to which operating system or phone is better. Last week, one such conversation inspired me to talk about the differences and similarities between iOS and Android phones.
Consumers will focus on affordability when purchasing a smartphone, so I checked the phone market. One thing that struck me was that Apple doesn't know how to make budget phones. Apple's latest device is always one of the most expensive in any market. Currently prices for Apple's subsidized phones, generally requiring a two-year contract with a service provider, range from less than a $100 for the older models to $299 for the latest model, while the price for an unsubsidized phone ranges from $350 to $750. When I checked the market for Android devices, I found a huge collection of subsidized handsets that range from free to $400 and unsubsidized from as little as $50 up to $800. The huge scale of variety makes the Android handsets more affordable.
From my experience, people buy smart phones to be able to use a collection of specific apps. Since developing applications for iOS devices is more lucrative and somehow easier than for Android devices, the average user notices that new apps appear in the iOS market first. However, since Android's market share continues to grow at a fast pace, this may not continue to be true in the future. Although the Android app store has a higher percentage of free apps than the iOS app store, the apps at the iOS store have a higher quality feel to them. Where Android has multiple apps that serve one purpose, iOS tends to have one premium app to serve that same purpose.
The last big release of a product has been the iPhone 5 in 2012. ... In comparison to smartphones of competitors the iPhone is quite expensive. ... Apple itself, but especially the iPhone too, has a great brand image. ... Therefore, the iPhone cannot be seen as a single product. ... Competitors' products are mainly operated by Google's Android operating system. ...
Hence, product positioning can be explained as how consumers perceive a particular product when it comes to its attributes, quality, pros, cons and uses in comparison to the competitor's products available in the market. ... Apple took a completely different approach when it came to designing the iPhone, they designed and positioned this phone not just for the professional user but for the normal user as well. Apple brought iPhone in to the market in 2007 with its ground-breaking operating system IOS, one of a kind glass touch screen and a beautiful slim external body. ... It was not onl...
The iPhone 7 Plus is crafted of glass and aluminum, with a smooth and rounded form factor, similar to the past two iPhone generations. ... With that said, the ones that survived are alive and performing very nicely, but still no match to its iPhone counterpart. ... The iPhone 7 Plus depends on which configuration is chosen: 32 GB ($769), 128 GB ($869), or 256 GB ($969). ... Each one has its benefits, but the decision relies on whether a consumer is loyal to Android or iOS, or simply looking to upgrade an older phone. The Note 7 offers far more customization while the iPhone 7 Plus is more secu...
The company's best-known hardware products include Macintosh computers, the iPod and the iPhone. ... Introduction - Product: iPhone The iPhone is a line of smartphones designed and marketed by Apple Inc. ... The first generation iPhone was released on June 29, 2007; the most recent iPhones, the seventh-generation iPhone 5C and iPhone 5S, were introduced on September 10, 2013. ... IPhone 5C features the same A6 chip as the iPhone 5, along with a new backside-illuminated Face Time camera and a new casing made of polycarbonate. The company divides its own product lines into iPhone, iPad, ...
Executive Summary Apple Inc commonly known as Apple has effectively managed to be a successful company in a very competitive consumer electronics industry by been innovative and differentiating the company's products with similar products in the markets by offering high quality products and good customer service while the actual manufacturing of the products is outsourced to trusted third party suppliers. On a wider perspective, the company has set high standards that even the company itself has to be on its level best to maintain the standards that it has set. Over the last few years, t...
Economic The international economic comparisons such as the GDP and the national such as economic growth, both of them affect the smartphone market by the power of consumption level, consumer price index (CPI) and the market demand. ... The American based mobile phone manufacturer Apple produced Iphone 5c that comes in various colors to make it more attractable to consumers who is conscious of their lifestyle and outlook (Nagarkoti,2009). ... In the global mobile phone industry, there are only a few number of major mobile software providers, namely Google Android, Apple iOS, Windows and BlackB...
