In 2012, Burns successfully led Xerox in many of these areas and the company's managers are tirelessly working to make it new imaging software, hardware and offer the necessary quality customer support. Everything that Burns has achieved over the years qualifies her as a perfect example of an effective leader (Solman, 2014). A good leader should be able to make well-informed decisions that result to positive outcomes. Ursula's story of how she rose to become C.E.O. of Xerox illustrates the many challenges that face people who have earned the managerial status. Managing a corporation is a complex activity and successful managers usually posses a variety of skills, abilities and knowledge. Managing a company is a very unpredictable process and even the most effective managers sometimes make mistakes in their line of duty. Clearly, Ursula Burns has been able to make the right decisions and learned from her mistakes in order to increase the performance of Xerox (Berman, 2013). .
Ursula Burns possesses certain specific traits that make her the successful individual she has become. For one, Burns is passionate about what she does as the CEO of Xerox. One cannot be able to achieve much success without passion. Many a times, Burns has confessed her love for what she does which drives her in carrying out her everyday role as a leader. Another noteworthy character of Ursula Burns is humility (Solman, 2014). Once certain people achieve certain goals, they tend to become egoistic and suffer from extreme narcissism. Such individuals end up leading their businesses the same way as autocratic dictators of small countries. Truth is, no one would enjoy or even want to work for such a leader. Ursula Burns's appointment as the CEO did not change her into the egoistic type. At an interview with one of the media houses, Burns admitted to not being thrilled with the coverage she was getting. She insisted that her appointment as CEO not be about her, but about Xerox's representation (Ulrich, 2014).