The audience limitations should include some basic knowledge of video games and the different types of video games, gamers and non-gamers play, as the article is written to reach out to a large group of people. Although he is aiming to persuade a general audience of parents, educators and scientists, Fleming's article focuses on constructing an argument that illustrates how video games can actually help individuals and improve cognitive abilities. The style and tone Fleming uses in his article is authoritative and delivers the subject in an exuberant way, almost giving the audience the idea that the future in video games is optimistic.
The logical structure of Fleming's argument is clear throughout the article. He claims that "video game players can see better, learn more quickly, develop greater mental focus, become more spatially aware, estimate more accurately and multitask more effectively, using credible statistics to prove that games are beneficial. Some video games can even make young people more empathetic, helpful and sharing." One of Fleming's main points of support for his claim is information and evidence that video games are beginning to present new cognitive skills, because gaming requires score keeping, and to achieve high scores, players must react quickly. .
In addition, in Fleming's argument he also makes an appeal to the readers' ethos and morals by explaining that you aren't wasting time playing video games; with testing it was found that individuals who played action video games focused on environmental cues, improved much more than those that played classic puzzle games. That action video game players were able to identify distraction more quickly and return their focus back to the main task, simply put, they're actually benefiting. Fleming's overall message to the readers can be explained as video games are not detrimental to future generations and have actually been helping in many ways.
