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Newport - Advertising Cigarettes


            Newport is a very popular choice of cigarettes. These cigarettes have been around since 1957 and still making billions of dollars. Newport cigarettes are considered to be one of the most popular choice of cigarettes. Overtime, the ads have elevated to match the time period. Drastic changes occurred in the ads in 28 years' time. Details varied as society accepted different things as it did before. Amazingly some things remained the same, and proved that society hasn't changed as much as the world may think. The Newport cigarette advertising in 1985 shows four White- American people; two males and two females. These four friends are having a regular fun day out with friends at a waterpark. The people are wearing swimsuits to show off their amazing physiques. Everyone in the photo seems care-free and excited. "Newport " is plastered across the top of the picture in green bold letters. A slogan "After all, if smoking isn't a pleasure, why bother? " is printed in orange text at the bottom right of the photo. There is a General's Warning informing smoking can cause harm to the human body. It is very small at the bottom of the ad and hard to pay attention to. .
             The Newport cigarette ad in 2013 shows a group of friends. The friends are different races; two White-Americans and two African-Americans. The friends are enjoying a football party. Both females in the photo are holding cigarettes in their hands. The mood is very happy and enthusiastic. From the smiling faces, the friends seem to be having a wonderful time. Once again, "Newport"" is written across the top of the photo in bold orange letters. The General's Warning is in small print at the very bottom of the 2013 ad. The two Newport ads differ in certain ways. One particular difference is race in the two ads. Surprisingly, most of Newport's ads didn't include African American models until the late 1990's. Majority of the sales came from the African-American market.


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