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Business Overview - The Fashion Industry

            
             For hundreds of years people have put some message in the type of clothing they wore. Long ago people started wanting to stand out from the "crowd " and be different from other people by means of changing their clothing. Some examples of these "standing out " became very popular and were followed by more people. This was the moment when fashion appeared. Nowadays, fashion is sometimes defined as a "constantly changing trend, favored for frivolous rather than practical, logical, or intellectual reasons ". Nevertheless, it is necessary to say that at the present moment fashion has a deeper influence on the life of people and possess more than just frivolous reasons for its existance. Clothing has become an integral part of self-realization of every person. It is no longer just an "external shield " and a frivolous attitude towards it may cause loosing a very important physical, psychological and social aspect of a person's life. The harmony attained by the combination of the inner world of a person and his "exterior " makes it very hard to say not even being a professional in this sphere that fashion is just about looks. Clothing is basically a covering designed to be worn on a person's body. This covering is a need, a necessity that is dictated by the norms of social conduct. This "necessity " brings a lot of variety into the lives of people and makes their image more complete. It is not about people serving fashion; it is about fashion being a slave of people.
             Fashion and Identity.
             The type of clothing completely depends on the person who is wearing it; therefore it becomes a reflection of his perception of himself, which leads us to the term "personal identity." Lately a lot is being heard about personal identity and its meaning in the life of every single person on the planet. The choice of clothing and accessories (clothing that is worn or carried, but not part of a person's main clothing) is as important as identification through the color of hair, height, skin and gender.


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