35). After successfully transforming the place into a hotel she opened a restaurant. The restaurant was a disaster at first because it was too stylised for its area. It didn't fit the demographics of the community. Things successfully improved after they changed the style of the restaurant to one with an American-style hamburger joint with loud rock music (Roddick, 2005, p.36).
Industries .
Richard Branson is the founder and the owner of Virgin Group. At start he focused his interest in the music industry. After successfully launching Virgin Records where he and his friends sold records by post, Branson opened the first Virgin Record Shop at the cheaper end of London's Oxford Street. It was a different record shop where clients were encourage to take their time when buying a record (Branson, 2007). Also, in the music industry he and Simon Draper launched their own record company, Virgin Music. The company was launched at the end of May 1973 with the simultaneous release of four albums: Mike Oldfield's Tubular Bells, Flying Teapot by Gong, and a Manor Live jam session album that was a definitely of its time and The Faust Tapes by Faust. Virgin Records was sold by Branson to Thorn EMI in June 1992 for a reported US$ 1 billion (around £560). (Perrone, 2013).
Another successful business is his airline company, Virgin Atlantic. Randolph Field set up British Atlantic Airways. Fields met Richard at a party in London during which he proposed a business partnership. Fields agreed to a reduced stake of 25% in the airline (renamed Virgin Atlantic) and became its first chairman. Due to following disagreements over operations, Fields agreed to be bought out for an initial sum of $1 million with further payment on Virgin's first dividend. Virgin Atlantic is owned by Virgin Group (51%) and Delta Airlines (49%). The airline highlighted through its commitment to its clients. Virgin listened to its clients and almost every time it implements what its clients desire.
