A new Café trend is taking root in Cambodia; people enjoy drinking coffee more and more. In my experiences and observation, Brown café locations are the popular places for studying, chatting, relaxing, meeting up and have been integral part of the daily routines for people. In addition, on the basis of the difference, Gloria Jean and Brown café vary in several aspects.
Firstly, one of the significant differences is to manage their café. Brown café is managed by Cambodian owns managerial regulation. The owners decides what is on the menus, the prices, how to manage the stores and how to provide services, for example, the way to welcome their customers, whether an employee brings drinks to a customer or serve the drink by themselves. By the way, each Gloria Jean café is controlled by the corporate headquarters. This means that the stores have to follow their company's policies, for example, how to take an order, how to decorate their shops, even menus and employees' uniforms. Those are all chosen by the company which is already a signature form of original café. For doing this, all of the Gloria Jean cafés have the same appearances and provide the same services. In contrast, Brown is still remaining popular while Gloria Jean is a foreign company.
Secondly, the difference between Brown and Gloria Jean café is the way to make profit and special event. While Brown increases their sales by selling not only drinks but also other products. Gloria Jean Café is sale only rely on drinks. Besides drinks, Brown café has features products like cakes, foods, merchandises, t-shirt. Furthermore, Brown café also participate in social by making charities for donation to poor people. On the other hand, Gloria Jean Café sells only coffee and tea with some foods. However, it provides its own unique flavored beverages which can't be tasted in other coffee shops.
