B. Introduction.
Kid's Mobile will be a brand of mobile applications that can be accessed from any mobile apple device, and can also be purchased on an android smartphone. The apps will be simple, yet enjoyable and attractive to young kids. The most important aspect of this business is the brand. That is how Kid's Mobile will separate itself from its competitors and prevail as the top mobile applications for kids today. Kid's Mobile will begin with three applications. One will be a math based app, one will be a spelling based app, and one will be a reading app. By starting with only three applications it will minimize initial costs for testing, while maintaining the brand, and not just being a one app brand.
C. Self Analysis.
My personal experience and knowledge in this field is not directly with the creation of the applications, but more towards the side of marketing and creating the Kid's Mobile brand. I was born into this technology age, and have been using some type of technology since I was 5 years old. The knowledge I possess on apple products, as well as what people like in applications can be a huge resource to this business. I also have a very in depth plan to market and advertise this business through social media sites, that as we see more and more people are apart of. I assure you that my lack of knowledge in the actual creation of apps will be filled by an application designer that we can hire for a reasonable cost.
D. Analysis of the Business Opportunity.
Over 50 billion apps have been downloaded from the app store alone. Over 800 apps being downloaded every second. The potential in the mobile application sector is at an all time high and experts in this field do not see it stopping anytime soon. The number of apps downloaded every year will continue to grow as more and more people continue to buy the always popular tablets, and smartphones. Not to mention, the age of the people using these devices gets younger and younger every year, which will correspond to an increase in app downloads.
