Kid's Mobile is a mobile application brand that produces kid friendly learning applications. Kid's Mobile apps are simple, unique, and effective, providing children everywhere an opportunity to get ahead in their education, while having fun at the same time. Kid's Mobile offers all these benefits and makes sure kids don't stray away from the inevitable path of the ever increasing technology era. Kid's Mobile will become not one application, but a brand that can produce significant outcomes in learning, but also revenue.
The Plan .
Step 1: Hire a mobile app developer to create the first 3 apps.
Step 2: Test the apps by making them free to download.
Step 3: Assuming the test apps are successful, create 4 bundle packages containing three apps each.
Step 4: Market and advertise the applications.
Step 5: Pay back investors/loans.
Step 6: Move into potential expansions of the business and products.
Proposal.
We are looking for $15,000 for 20% equity in the business.
II. DESCRIPTION AND ANALYSIS OF THE BUSINESS .
A. Rationale and Marketing Research.
In this day in age an overwhelming amount of technology is being brought into our lives. Some may argue the negative impacts of this era but as we all know, avoiding technology can be a very tough task, if not impossible. That said, technology also has a numerous amount of positive impacts. Kid's Mobile plans to maximize the huge advantage technology can provide to a younger generation, who are born into this tech age. Studies show that 38% of children under the age of two have used mobile media. By the age of eight, 72% of kids have used a smartphone or a tablet. These numbers, increasing every year, show that technology is becoming more and more apart of young kids everyday life. Children from the ages 0-8 used a mobile device for five minutes per day in 2011. In 2013 this number went to 15 minutes per day. Although regarding this number, not huge in size, we must remember that we are talking about some kids who are unable to form sentences yet.
