1. Marketing - The Zara Store of Melbourne, Australia
Besides retailing, Zara also designs, produces, and ships their lines of clothing to their Zara stores. ... They suppose that, they are in the fashion business, not the clothing business. ... Zara's business model is characterized by a highly integrated vertical structure and strict supply chain management. ... The model of Zara business highly price aggressive, allowing it to offer mid-market chic at down-market prices. ... Zara retail managers relay customer preferences and store trends back to headquarters in Melbourne. ...
- Word Count: 1484
- Approx Pages: 6
- Has Bibliography
- Grade Level: Undergraduate