The advertisement I decided to choose was the "Justin Bieber Is Proactiv,"" from the Proactiv website. Using celebrities - and paying them extreme amounts of money - to market a product, is nothing new in the business of advertising. and this is part of the trend of celebrities advertising acne products. This ad features Justin Bieber who is a musical icon and has been featured on many talk shows. Justin is shown as the representation of the product Proactiv or used to attract someone's attention, displaying the flawlessness in the skin that most celebrities/actors show.
This Proactiv ad contains a strong use of the three rhetorical strategies: Ethos, Pathos, and Logos, but mainly focuses on Ethos and Pathos. Ethos is shown by the appearance of the pop star Justin Bieber. The advertisement is saying to the audience, "I'm famous and I use acne products; and if you want to have flawless skin like a celebrity, you would buy this product. " Ethos is also apparent on Justin Bieber image or known as a testimonial. If the audience looks at Justin's facial features on his face, they will see that he has absolutely no signs of acne or acne scars. This gives the audience a sense of relation with Justin because he goes through a problem that most people go through. Even though having completely flawless skin is impossible this image implies the message that if you use Proactiv, you will look like a celebrity you admire.
Logos or facts/statistics is shown not directly on the page, but in the links on the page. Those are there for the serious buyers who want to know exactly what they are buying or they are for people interested in knowing what is in Proactiv. This is not the main focus in the advertisement, as the advertisers want the audience to focus on buying the product with the face of the product being Justin Bieber (ethos/pathos) but in small writing next to the picture of the product, it presents the product only requiring 3 steps in order for someone to have better skin and to prevent any future skin problems involving acne.
Proactiv Hair claims guaranteed beautiful hair. ... Proactiv uses wording such as stronger, longer, and healthier. ... It is clearly stated that the Proactiv line of products are scientifically formulated. ... Proactiv appeals to a woman's need to be beautiful. ... Works Cited " Discover Proactiv Hair." ...
Advertisment is nothing but trying to persaude people into being side with them. The arguement in this advertisment is can Herbal Essences shampoo and conditioner provide the volumize the hair on everyone's head. ... Many thoughts can be brought out as the reader looks at this advertisment. If the reader is not a Herbal Essence user, the reader would most likely question about the creditbility of this advertisment. ... The advertisment shows a happy beautiful sexy woman with terrific hair. ...
Proactive Proactiv is a highly popular acne care line that's products focus on quality and effectiveness. ... On average, Proactiv spends $15 million per year signing well-known and relatable celebrities who have battled with acne within their careers to attract their target audience of 16-35. Proactiv credits their remaining marketing success to simple word-of-mouth. ...
Consumer Behavior to Advertisment Consumers have so many choices to make compared to ten or even twenty years ago. ... This requires a thorough analysis of all available market research, personal discussions--or focus groups--with typical prospective buyers of the product, and knowledge of all competitive products and their advertising (174). ... Market analysis tries to identify and measure markets for specific products and to estimate sales potential. ...
Advertisements are sprawled across the pages of newspapers, flashed on television screens and even posted on large billboards along the highway. We are surrounded by advertisements in our every day in our lives and even if we don't read a paper, watch television or walk around with our eyes closed, ...
The campaign was offically adopted "United Colours of Benetton" and it's purpose is to eliminate all the photos of Benettons products from the advertisment and in stead show powerful images of AIDS victims, racism, war, Mafia victims, newborn babies, boatpeople and now even death row inmates. ...
Quantitative analysis has been in existence since the beginning of recorded history, but Mr. ... Quantitative analysis consists of seven steps that are used in its approach. ... Quantitative analysis models consist of two types of variables: 1. ... The next step, step six, is to perform a sensitivity analysis. ... Implementation should be based on the quantitative analysis results. ...
From homeopathic liniments and home remedies to corporal success,advertising has changed drastically throughout the last century.And how,when, and who you advertise to can dictate your success in the future.The two advertisements I will be comparing are Omega Oil,a balm type substance rubbed on to e...
