1. C.S. Lewis and his Deeper Magic
McDonald's has been using a strategy that many of us have overlooked which takes place in between everything McDonald's is know for. This strategy has been focused primarily on children as McDonald's sees them as future profit or free investments. McDonald's believe that by targeting children and attracting them to their company those children will grow up to be lifelong customers, thus making the McDonald's corporation more profitable in the future. For years, the fast food corporation has been targeting children using cartoon characters, toys, vibrant advertisement, and a "Play-place" in which Children can go frolic in colorful tubes, ball pits, and slides while they wait for their "Happy Meal" or after they have devoured it. These help and effectively paint a happy positive image of what is the corporation McDonald's. However, it is now common knowledge that McDonald's can be dangerous towards the health of children as the food served by these fast-food restaurants are not as healthy as they are portrayed to be in children advertisements. McDonald's strategy of using bright colors and entertainment to ensure happiness and healthy nutritive food is sickening as they cannot provide what they are ensuring; sure a "Happy Meal" may bring a child temporary happiness, but in the long run it could bring the opposite as their food causes weight gain and other health issues. .
I remember as a kid while watching cartoons, a McDonald's advertisement played during commercials that really caught my attention, now i wasn't the type kid that was into fast food but this commercial displayed something that was much more than a small simple cheeseburger and some fries. Each Happy Meal came with a Hot Wheels car that not only came with stickers to customize your toy but it also lit up! I already had a vast collection of Hot Wheels but the McDonald's cars on TV really captured my attention.