he started preaching.did an incredible job.had the control and infliction.very self-assured.coal black hair and piercing eyes that would look right through you" (American Experience). After graduating in medicine and married, he served as a student pastor in the Methodist church in 1952 but, he chose to found his own church in 1956, known as "Peoples Temple." Jones's church joined the "Disciples of Christ" in 1960 and later ordained in 1964. He was an integrationist who made his church "co-racial." Segregation was widespread throughout the country during the 1950s and early 1960s. The practice of keeping races separate, was followed by many religious congregations. His own family reflected the believes that he preached of integration and equality. Jones's temple made a social change by directly participating in social shifts of the emerging civil rights movement. Jones "desegregated movie theaters, restaurant, the telephone company, hospitals and the police department," (American Experience).
Jones was a mastermind when it came to being a "Cult Leader." He made followers come at their own will by using mind control, and social psychologist techniques and distorting people's perception. "Zimbardo, who has gone through 25 years of research, has found that Jones quite possibly learned his ability to persuade from famous social thinker: George Orwell" (Lessons from Jonestown). Jones used the idea of "Big Brother is watching you," as Zimbardo mentions. This idea was used to gain the loyalty of his followers. Jones required that his followers spy on each other. He also made them hear his messages through a loudspeaker, so that his voice was present at all times (Lessons from Jonestown). Another manipulative technique used by Jones was, "Self - Incrimination." He did so by using the fears and mistakes of his followers, of which they had written in paper to him, against them by humiliation and subjection to their worst fears during public meetings, whenever they disobeyed.
