McDonald's is one of the largest fast food restaurant which serves around 68 million customers daily in 119 countries across 35,000 outlets. It was founded on May 15, 1940 in San Bernardino, California. The founders of McDonald's were Richard and Maurice McDonald; Ray Kroc (corporation). The total number of locations where McDonald's is located is more than 35,000. McDonald's usually sells hamburgers, milkshakes, cheeseburgers, soft drinks, breakfast items, French fries and deserts. Now they even sell salads, nuggets, wraps, smoothies, seasoned fries and other fast foods as well. In my country Nepal we do not have McDonald's , even though we have some other fast food restaurants like KFC, Wimpey's but we do not have McDonalds. I came across McDonald's when I came USA . I really like the service and food of McDonald's and I wonder why isn't this fast food restaurant in our country too. After being so familiar with McDonald I thought that this fast food should be the worlds most favorite fast food restaurant because of its food and its service. Although its already known to the whole world but still I want McDonald's to be everyone's favorite, I even agree there are some disadvantages too but that can be taken care of. Nowadays, there are many fast food restaurants like KFC, Burger king, Dunkin Donuts but personally I feel McDonald's stand out the most and this should be everyone's favorite.
Situation or SWOT analysis :-.
Strength :-.
1) Ability to adapt local tastes :- Even though different countries people have different tastes in food , McDonald's has the ability to adapt the local taste in its food, which is one of the most important and biggest strength because other food company cannot adapt this thing easily.
2) Known as one of the largest fast food restaurant :- McDonald's is known as one of the largest fast food restaurant because in today's world it serves around 68 million customers daily in 119 countries across 35,000 outlets and there are very few people who does not know about McDonald's.
SWOT/PEST Analysis of McDonalds. McDonalds is facing problems from all areas of the PEST analysis. ... McDonalds are experiencing economical problems lately too. ... If McDonalds is experiencing problems with its image from lawsuits and such Pret á manger may not wish to be associated with McDonalds. ... McDonalds also have more competition than previously. ...
Situation Analysis McDonald's competes in the highly competitive fast-food industry. ... The expected growth rate of the industry overall offers McDonald's the potential to grow. ... Due to the majority of the McDonald's locations being owned by franchisees, consistency within McDonald's marketing and branding is lacking. ... Other intangible resources for McDonald's are their advertising and marketing power. ... SWOT Analysis STRENGTHS Strong brand name, recognition and reputation Largest fast food company by sales 34,000 global locations in 118 countries Hamburger Un...
The purpose of this report is to develop a SWOT analysis (to aid in identifying strategies to be undertaken by the company), Strategy Map (to guide in the implementation of these strategies) and Balanced Score Card (to measure the successful implementation of these strategies). ... The industry as whole is dominated by what is termed the "big four" which comprises McDonalds, Burger King, Wendy's/Arby's Group, and Yum Brands. Currently, McDonalds has gained the most attention among businesses within the quick service industry which is shown through their strong advantage in ...
Now, it is interesting to conduct a comprehensive SWOT analysis of Starbucks. SWOT is regarded as a key tool that help companies to discover their advantages and be able to encounter with disadvantages through the analysis of strengths, weaknesses, opportunities and threats. ... To prove this point, the figure shown that Starbucks spent $38 million on advertising, compared to $782 million and $116 million by McDonalds and Dunkin Donuts respectively.(). ... However, in recent year, Starbucks is competing with a number of large companies, especially not newcomers, but existing corporations s...
Executive summary This report covers the content that analysis of the Fair fast food restaurant is how to successfully operate and survive in the cutthroat market as a small business starter. ... Through SWOT analysis, we may easily find that Fair fast food had 12 years history in Hong Kong fast food industry and it is well-known as serving mainly Chinese food and its menu is frequently changed with seasonal favorites; secondly, it sufficiently concentrates on employees' development in order to improve their work performance. ... The part of enlightening from interview and analysis can...
Secondly, there will be a PESTLE analysis of the current external environmental conditions for the firm. ... PESTLE Analysis The PESTLE analysis will be conducted to examine the current external environment for P&G in the world market. ... Five Forces Analysis Prior to analyzing P&G's current strategies, it will conduct an industry analysis for personal products using Porter's five forces framework. The five forces analysis will focus on personal products in the UK's market. ...
SWOT Analysis • Brand name recognition and equity Gap, Old Navy and Banana Republic are three of the most well known brands in retail. ... Gap wants to achieve the ubiquity of Starbucks and McDonald's - part of our culture, one on every street corner. ...
The suitability of China as a new market for BMW will be assessed in the PESTEL analysis. The degree of competition that already exists in China for cars will be evaluated in the Porter's Five Forces Analysis. ... In addition a SWOT analysis will also be provided. ...
SWOT Analysis Internal Factors Strengths The cleanliness, stability, purity, permanence The 24 hours a day operation, 364 days a year Take-out packaging system Sold in frozen sections in supermarkets world wide It a family operated business Private industry no public stock options available Broad employee benefits package Never has an employee been laid-off Offer an affordable menu/ lower prices Hamburgers are steamed instead of fried It operates three bakeries and a meat processing plant to supply its own store Area manager can stock/supply products per store upon cu...
