This strategy also influences the finance factor of the business as if the pizza is not delivered on time, Dominoes will lose the profit. .
2.1 Marketing Process.
2.2 SWOT Analysis.
The SWOT analysis is a tool that identifies the strengths, weaknesses, opportunities and threats of an organisation. Specifically, SWOT is a basic, straightforward model that assesses what an organisation can and cannot do as well as its potential opportunities and threats. The method of SWOT analysis is to take the information from an environmental analysis and separate it into internal (strengths and weaknesses) and external issues (opportunities and threats). Once this is completed, SWOT analysis determines what may assist the firm in accomplishing its objectives, and what obstacles must be overcome or minimized to achieve desired results.
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2.3 Marketing Strategies used by Dominoes .
Domino's Pizza Enterprises has launched a new platform called Pizza Mogul. The initiative will see consumers invited to devise their own pizza, name it, share their creation on social channels and sell them. Every sale will earn the creator between 25c and $4.50 per pizza, depending on the number of toppings. Pizza Mogul provides the vehicle for Domino's to utilise social selling as a powerful revenue and viral advertising stream. It allows passionate customers, fans and followers to share their creativity on social networks. The use of television commercials enables Dominoes to reach a large target audience to deliver their marketing communications. This strategy complies with the company's budgets and is adapted to meet the local requirements of the individual countries. Domino's Pizza has differentiated itself by advertising and positioning itself differently in different countries. Having altered their advertisements to local languages Domino's is able to communicate in a better way to their customers.
