The Hershey Chocolate Company's entrance into the confectionary world occurred at the beginning of the 20th century, following the decision of Milton Hershey, a candy manufacturer, to add a layer of milk chocolate to a line of his company's caramels. The chocolate received immediate success, with a steady demand driving the creation of various forms of the chocolate including the iconic Hershey Bar. Once the market was established for this distinctly flavored confection, a factory dedicated solely to the production of chocolate was opened in 1905, in rural Pennsylvania, becoming the first American company to produce milk chocolate. Following its debut was a string of new product lines including the classic Hershey's KISSES and the acquisitions of other companies with well-established market share divisions, including Reese's, and the manufactures of TWIZZLERS. Despite the hardships of the Great Depression it remained profitable and avoided, unlike many other corporations, worker layoffs. It has been associated with American patriotism due to its contribution of chocolate bars during wars, called Ration D bars. The company has experienced continued rapid growth and development as a representative of Americana, despite of and especially during hard times. .
Hershey's Advertising strategy has been consistent since its early days with a slew of feel-good image association ads reminding the masses of its first advertisement's message describing the products as ""a palatable confection and a most nourishing food." For the most part their campaigns depict people, recently from various backgrounds, enjoying their products, with individualized, repeated concepts for each brand. For example, the use of personification via animation of the KISSES line, followed by a couple frames at the end of the commercial showing people eating them with smiles on their faces. The company has always been risk-averse in terms of its advertising campaigns, embracing simplicity in lieu of innovation.
Hershey's takes advantage of many different types of advertising. ... The Hershey Food Corporation is very competitive so they need this type of advertising. ... As successful as Hershey's is, some factors have influenced set backs for the company. ... World economics effect the Hershey's company as well. ... Technology for the Hershey company, however, seems a little slow. ...
Hershey's is a global company, selling product in 67 countries around the world. Milton S Hershey founded Hershey's in 1894. ... Hershey's mission statement: Hershey's objective is to consistently create shareholder value by achieving excellence in every aspect of our business, and our vision is to continually create value for shareholders, customers, and consumers as a focused, branded, global chocolate and confectionery snack company. ... The reason for this is the long history of confectionary companies providing the customers with superior quality and value. ...
But the Hershey's chocolate company started coming together in 1893 at the World's Columbian Exposition in Chicago. ... The demand for his chocolate began to raise and he soon started the Hershey Chocolate Company. After Hershey sold his caramel company he devoted all of his time to making chocolate. ... Located in Hershey's, Pennsylvania is the company's headquarters. Next to the company's headquarters is a manufacturing plant which produces Hershey Chocolate Bars, along with one other location in Stuarts Draft, Virginia. ...
Hershey decided to try the candy business and became an apprentice at a candy company in Lancaster. ... Later, in 1894, the Hershey Chocolate Company was formed as a subsidiary of his Lancaster caramel business. ... In 1900 Milton Hershey sold the Lancaster Caramel Company for $1 million. ... The whole city was based on the Hershey's Chocolate Company. ... The Hershey Chocolate Company still produces chocolate candy just like when Milton first built the factory. ...
INTRODUCTION Milton Hershey made a new recipe for milk chocolate in the 1900's. ... Milton Hershey was not always successful. ... HERSHEY FAMILY: Milton Hershey was born on September 13, 1857 in a stone farmhouse in Derry Township, Pennsylvania. ... MILTON HERSHEY: Milton Hershey's favorite candy before he invented the milk chocolate, were sour balls. ... Then came the HERSHEY"S BAR! ...
Milton Hershey was a visionary thinker not only for his time, but also for today. ... Hershey was not a person to accept failure in his life. ... The thing that struck me about Hershey is not his business success, nor his work ethic. ... I am not saying that Hershey was not a businessperson out to make a profit, he was. I think Hershey wanted more money so he could help more people with it. ...
"Should the government forbid tobacco and alcohol advertising or not?" ... Advertising plays a big role in influencing on our preferences. ... But what will happen to tobacco and alcohol producing companies, to mass media companies, if the government forbids advertising on TVs, newspapers, and radio? ... Firstly, tobacco and alcohol producing companies are going to suffer. ... The income of mass media companies comes from advertising. ...
