Marketing, advertising, sales promotion and public relations hold a symbiotic relationship. This means for one subject to be successful in the marketing world, there is some effect from the other. Advertising is the dissemination of information by non-personal means through paid media where the source is the sponsoring organization. Advertising is all about the creativity one can create to attract the consumer for whatever product or service they want them to buy. According to David Ogilvy, author of Ogilvy on advertising, the best ads come from personal experiences because it easier for one to tell how successful an ad will be. On his blogging website he says "I have a theory that the best ads come from personal experience. Some of the good ones I have done have really come out of the real experience of my life, and somehow this has come over as true and valid and persuasive." 10 David Ogilvy Quotes that Could Revolutionize Your Blogging. (n.d.). Retrieved September 9, 2014.
Essentially, advertisements have to persuade your consumer or the target market. It all has to take effect with the consumer and their everyday lives.
In addition, message control is key, meaning the ad has to make sense in order to be successful. Advertisings' main focus is making sure that the product sells by how it is introduced to the world and not to forget with social media and the internet ads have become more wide spread than ever in this century.
Public relations defer from advertising in many ways. The main difference is that public relations involve building positive relationships with organizations between their goals and expectations. In many ways it public relations leads on to affect how ads run. Unlike advertising, public relations use mass media to reach out on branding a product or service. .
Public relations holds diversity in many ways because it involves a lot of different means of communication not just to the world but also involves every aspect of marketing, advertising and sales promotion.
