As we see in relation to normative social influence, teens are exposed to certain peer-based situations, which causes behaviors, feelings, and attitudes that would perhaps not otherwise be presented.Many will sext because they want to get attention from others. The attention that they receive from others changes their attitudes, feelings, and behavior. It changes their attitudes because some feel more confident in what they can say. When they sext, teenagers feel like they belong to the in crowd. This also changes their behavior because they see it as a dating ritual, which is a right of passage into the sexual world. Teenagers think that if others are sexting then they should go along with what the majority is doing. Another example of normative social influence is technology advancements, and how apps such as snapchat and instagram are being used for sexting. Snapchat is an app that allows people to send an image for about ten seconds and then after that they cant see it anymore. At first, this was a great idea being able to send naked pictures of oneself to others when the app was first introduced. Now with recent updates to this app you can not only take a snapshot of the image that you send, but you can create a story that can last a day. Its not just technology that is influencing teens to sext, but it is also social media and celebrities that are creating this situation. Often, celebrities will use social media to author and deploy sexual images and they do this through networks such as twitter and instagram that tend to speak to teens in a way that results in sexting. These social influences have an enormous impact on teens and it has spread throughout the internet, and there is no way to avoid that. .
Another concept that sexting relates to is diffusion of responsibility. Diffusion of responsibility is when someone avoids taking responsibility, if there are a lot of other people around.
