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Case Study - Herbalife


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             The other serious problem is that the quality and advertising of the products are suspected. For example, although Herbalife declares that Formula I is the top-selling product and generate 1.8 billion retail sales in 2011, few people heard of it, and it does not even have logo. Formula I is not sold in stores and does not provide Ready-to-Drink offering. However, it is more expensive than other similar products. (Who Wants to be a Millionaire ", 3) The new product innovation also incurs public's doubts. Compared to other multinational food and personal care companies, Herbalife does not spend as much "Research and Development expense " as other companies. As a company for sells nutrition, weight management and skin-care products, the R&D is an important department. Those products should have scientific proofs to support its efficacy. However, Pennsylvania State University professor, Ed Ketz said that the costs are incurred for R&D activities should be expensed, but the real situation is that Herbalife reports those costs as either in SG&A or an inherent part of our cost of goods sold (CNBC Article). We should not only suspect whether or not Herbalife has invested the R&D, but also query the quality of the products. .
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             Herballife defends the charge of being an illegal pyramid structure company. Unlike Amway sales system, Herbalife does not oblige the distributors to sell and deliver products that he bought during a month in order to qualify for the acquisition of the commission. According to the CNBC, the CEO of Herbalife, Johnson claims in "This is a Legitimate Company " that people also get confusion for its consumers. The reason why the consumers are called as distributors is that they can get discount from buying products. Actually, 90% of sales are outside the distribution network in Johnson's assertion. ("This is a Legitimate Company ", video) According to its fourth quarter record, the net sales of $1.


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