Not only can the text be analyzed for its context, but how the image portrays people, and how the image portrays culture. .
The use of color can be a huge indication to the motives of the publisher and his or her argument. Take for instance what Simon McArdle, an author and brand strategist of a logo production company, has to say about color. "Scientists have been studying the way we react to colors for many years. The colors used in a design can set a mood or drive home a point. Color can demonstrate strength or compassion, weakness or fear. It is important to consider the message you want to portray when selecting the base colors in your own logo design. As long as the designer knows what these colors and emotions are, the designer can use that information to help present the business in the right way." Although this is not about an argumentative image it is still very much applicable because both types of images are trying to convey emotions and specific reactions to their audiences. Analyzing the image bellow, besides the eye consuming yellow of the pencils, the rest of the image has a much different tone. The police line up contains black lines and numbers with shades of gray in the background, while all of the clear, white text on the bottom third has black surrounding it. The spoons are at their normal silver/gray color, and the rifles are in their industry standard graphite/black. All of these relative colors employ a very serious tone to the piece. Thinking to what was stated earlier, the producer is trying to convince the audience that guns are not a threat. With this in mind, the producer could have emphasized this further: by changing the yellow pencils into black pens and selecting images of pink rifles instead of the standard graphite/black.
Another topic to discus is the use of the subjects within the image itself. Because the subjects are equally sized in the image, this makes the rifles appear as equivalent to the pencils and spoons.
