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Global Business Research for Russia


6 percent live in extreme poverty. .
             Hofstede states that Russia's score of Power Distance was an 88. This shows as a nation power is very distant in society, and country is highly centralized. As far as individualism, Russia scored a 39 reflecting that the society works as a group. Hofstede states, that if Russians were to go out with their friends, they would say "We with friends" rather than "I and my friends". It is important in Russian culture to be trustful and authentic when carrying on a conversation rather than implicit conversation. This displays that one must be prepared to behave in Russian mannerism in order to run a successful business. With the Masculinity score of 34, this shows that the culture is more feminine than masculine. Even the most successful people in Russia such as scientists are very modest. Russia scored an 84 in the Uncertainty Avoidance category displaying Russia is fearful of unknown situations. Russia has established one of the most complex bureaucracies in the world states, Hofstede. .
             It is of no surprise Russia would score high (86) in the Pragmatism category. Russian people are very black and white, especially when it comes to education. Lastly, in the Individualism category, Russia got a low score of 20. A score of this nature depicts a cynical and pessimistic society. Russians show little resistance to gratification and leisure time. All the above information is extremely helpful in gaining insight into the real way of Russian culture. As Americans we are used to knowing or wanting to know why things happen but in Russia, it is a different story. All management that is not native to the location of the business must be educated in Russian culture and be able to communicate verbally. This will lower the chances of problems that could occur due to language and social barriers. .
             Ethics.
             The Russian labor code forms the basis of labor relations in Russia and outlines employee rights, however there are discrepancies between the letter and the practice of Russian Labor code.


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