1. A Look at Five Points, Lower Manhattan, NYC
Klinenberg then concludes that although there are some difficulties that have occurred due to the convergence of technology, newsrooms are still able to convey information to an audience and that target marketing works to create a link between the audience and the news company.
As stated before "Disneyfication of Children's Culture " is mainly about how Disney affects society. Giroux states that although Disney is the "Happiest place on Earth ", we should be critical of it and we should not ignore it just because its main audience is children. We should especially be critical towards Disney because their main audience is children: they are able to mold their core values from such an early age. He discusses the way they promote their merchandise through movies and other Medias. Another main point in his article is how certain roles are portrayed in each of their movie; these roles are usually stereotypical and can lead a child to believe in something that may not be entirely true. For example, in "The little mermaid ", Ariel gives her voice to Ursula in order to become human and marry a man, Ursula remarks that maybe without her voice, she will be able to be noticed and at the end of the movie she is married. Aside from the negative side of these movies he also talks about how Disney can be a positive source for children, Disney addresses needs and interests of children; Disney resonates with them. (pg. 68) Giroux then concludes that, Disney should be viewed not only as a source of entertainment for children but also as an enterprise that is constantly engaged with children and that is actively changing their identity. (pg. 76).
It is interesting how products can be promoted through different sources. As stated before, Klinenberg noted that multiple products were able to be promoted by its sources. As companies began to merge with each other, the head company would be able to market a product or more by advertising it through the radio, television, or internet.