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The Communicative Nature of Corporate Clothing


It includes the preparation, compilation and transmission of messages. There are many ways of communicating and many different linguistic methods. Nonverbal communication involves the process of transfer of information without using speech. Other nonverbal factors such as clothing, hairstyle or social or architectural environment in which communication takes place have a powerful influence on communication itself.
             Business intercourse is a key concept related to the implementation of the communicative relationship between certain individuals in order to achieve effective results in the field of modern society. In a social environment interaction is the  need to make contact, reaction which has feedback.
             At the heart of business communication are pledged concrete goals that interlocutors set and achieve. The participants in this interaction chase their intentions by adherence to good manners and a positive attitude to the conversation.
             In the communication process one uses three elements of the personal front, namely the symbolic meaning of the appearance, the symbolism of gestures and the character equipment of man. The appearance in particular refers to clothing, which is an effective tool in communication. Dressed in a certain way, one actually sends a message about their status to others. Person's occupation can be recognized by their attire. We express our organization and its corporate culture, signal for our profession, for our personal style, temperament, ambition, etc.
             A individual message is coded in a person's garment and by this they are able to show respect and attitude towards their work, the organization they work for and their partners or clients. Appearance and clothes in nonverbal communications are signs of intelligence, confidence and certainty, which transfer naturally from the personal image of the manager to the image of the company they represent. When dealing with clients the clothing, appearance and manners of the employee are of great importance because they are the face of the company.


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