Business communication in definition is the act of sharing information between people within an enterprise that is performed for the commercial benefit of the organization.1 It includes management, production, financial, commercial and residential flows of information related to the functioning of an economic(organizational) entity, and the surrounding socio-psychological influence. Communication inherently constitutes a transfer of information from one person to another. Corporate clothing plays a very important role in a successful business communication. It is one of the essential factors for the development of a corporate company image.The establishment of appropriate organizational image is a business tool that, unlike material(scarce) resources represents an inexhaustible resource for influencing the behavior of the audience. An attractive corporate image can not only create customers, it can generate affection and most importantly friends.
The image of an organization can be seen as a projection of its actual elements in the minds of the audience. One knows the world in concepts and images. The set of ideas and notions, which is at its disposal helps them orient in the surrounding environment, stimulates its activity , directs its behavior. The image of the organization that exists in the mind of the individual who represents part of the audience is of paramount importance to the company.
Complying with corporate dress code is a basic rule in non-verbal communication - not only at business meetings and official events but in everyday work. In nonverbal communication appearance and clothing convey information, decode position and status, build the personal and corporate image. The manner of dressing, appearance and expression of the people shows their attitude to their work or occupation.
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COMMUNICATIVE NATURE OF CLOTHING.
Intercourse (or communication) is the process by which people and other living organisms and information systems exchange information.
