Everyone is aware of the ongoing feud between Burger King and McDonald's. Both fast-food companies make more money a day than any of us could even imagine. But what makes them so popular? Perhaps it has to do with their marketing strategies. Both fast-food companies make excellent use of their advertisements, using color, font, and imagery to appeal to their target audiences, but which billboard is more effective? There are a lot of interesting billboards and ads for these fast-food companies, but the selections for this essay include the third billboard image from each Google Images search, to have an impartial and random sample. These images are as follows: .
The first one, a red McDonald's ad featuring an Egg McMuffin, employs several different strategies to convince the target audience "hungry Americans "to eat their food. A giant picture of an Egg McMuffin leaves a lasting memory of the image in viewers' minds, causing many people to crave McDonald's without knowing why. The background color, red, stimulates hunger in human minds. No matter the degree to which your stomach is filled, the combination of seeing the red background with the very detailed Egg McMuffin will have you craving McDonald's all day. .
The words on this advertisement also play a key role in convincing the target audience to eat their food. It starts out with a general fact: "You have about 10,000 tastebuds. " As short as the text on this billboard is, these words act as a hook. It piques curiosity, and drives us to finish reading instead of glancing away. The last sentence, "Use them all, " is a command, an order from the unarguable authority of the billboard, to eat something delicious. Clearly, from the picture of McDonald's food, and the logo in the bottom right corner, it is supposed to refer to the food being offered by McDonald's. The lowercase letters throughout the billboard make the command seem less direct, and more of a suggestion, and the stark white letters against the red background draw your eyes to the words at the center.
Advertising occurs even in the packaging of a product. ... One of the most powerful forms of advertising is in the advent of television. ... Since the 1940's, television has been an important part of American life. ... Even in politics, advertising sells its candidate. ... At the same time, though, each organization sets its own advertising standards. ...
Radio allowed agencies to advertise products from all across the country, magazines were common in middle-class homes, and tabloids kept readers hungry for more gossip. There was no shortage of advertising platforms. ... Old school advertising was clean-cut. ... America had become a consumer economy, from the effects of new advertising. ... From flyover planes with an ad blowing in the wind to pop-up ads on your internet browser, advertising has a special place in every American's heart. ...
Poor nutrition in America? ... There continues to be the fact, for example, that for millions of Americans, hunger is a problem. Migrant workers in California, black families in Bedford-Stuyvesant, and unemployed miners in Appalachia all face nutritional problems not much different from the hungry and undernourished in India, Botswana, Costa Rica, or any other less-industrialized nation. ... One reason may be the fast pace of American life. ... One can hardly watch television or read other forms of advertising very long without realizing the intense campaigns used to "sell" such foods to th...
Magazines is another big outlet of advertising, that spends money so in return we'll spend money. ... I never even realized how "slick" the advertising industry is. ... Also, in these modern times we have the magic of computer retouching, which should be a service provided free to every woman in America. ... $36 billion dollars a year is spent on just advertising. ... I never knew that food could do all of that, I thought it was there for good tastes, nutrition, and when you are hungry. ...
About five minutes into the movie, Jim realizes how hungry he is and decides to pay the $5.99 for popcorn and $4.99 for a snickers bar. ... He said these lines were due to flashing split-second messages that read, "Hungry? ... Subliminal advertising, defined by researchers Rogers and Seiler, is "the use of words, pictures, and shapes that are purposely inserted into advertising materials so the viewers of the material cannot perceive the imagery at a conscious level, but rather at a subconscious level" (Rogers and Seiler 38). ... All forms of advertising, whether it is seen in movies, shows, o...
There is no doubt that advertising plays a monumental role in today's society. ... The words "Hungry? ... Gourley explains this concept in detail by using Niketown, which happened to be placed all over America in large cities, and the Coca-Cola museum. ... " People believed this ad was intentionally attacking the subconscious mind of many Americans on a subliminal level. However, The RNC dismissed accusations of "subliminal advertising" in this spot as a production error and dismissed the notion that such advertising would be effective in the first place (Green). ...
Is it possible that everyone else in the world views the greatest country in the world as the money hungry media monster that it really is? ... The money of American citizens. ... The money that the media companies donate to the politicians comes straight from the advertising money that they have made from the commercials that they run during their programming. ... Because these conglomerate corporations own so much, they have a huge say in what goes on in the world of advertising and consumerism. ... Money makes America what it is. ...
" Advertising of fast food has become increasingly popular with the media. Since children watch a lot of television, they are the main targets of this advertising. ... Whatever method of advertising, fast food companies will use it to their advantage at all times to market their products to you. ... You just hear about fast food in America because obesity and laziness are stereotypes of Americans to other countries. ... So, next time you are hungry, what will you choose to eat? ...
In fact, 96% of American children most easily identified Santa Claus first and Ronald McDonald second. ... Another major factor influencing the eating habits of adolescents is advertising. Each day the average child sees more than 82 television commercials, many advertising trendy or quick but not nutritious foods and drinks. The eating habits of today's teens are reflective of the messages they receive through advertising. Even the advertising in some schools does not consist of healthy snacks and meals. ...
