This report will highlight the researched information of the gaming brand, Nintendo, also known as the ˜giant of the gaming industry'. It includes the market environment it resides in, background information, detailed explanations of its position in a Micro, Macro, SWOT analysis report, marketing strategies and finally, their marketing mix plan in the ferociously competitive gaming industry.
Introduction: Company, Brand and Product.
Nintendo has been around ever since 1889 and was founded by Fusajiro Yamauchi. The company originally produced a Japanese card game called ˜Hanafuda' which became one of the most well-known divertissements in the nation. Nintendo's secret to success is to always produce something new to provide a wider range of choices to the consumers. Nintendo has created products such as the Nintendo Entertainment System, Gameboy, Super Nintendo Entertainment System, Nintendo 64, Gameboy Pocket, Gameboy Advance, Nintendo GameCube, Gameboy Advance SP, Nintendo DS, Nintendo DS lite, Wii, Nintendo DSI, Nintendo DSI XL and the latest Nintendo 3DS. With a steady reputation in the market, Nintendo has the potential to soar to greater heights and maybe even emerge above their long time rival, Sony, in time to come.
3. Micro Analysis .
Customers.
3.1 Nintendo ˜s target audience is mainly children. However, with the increasing demand in the gaming industry, they are slowly catering to employees, students, seniors and parents as well. They primarily focus on upcoming holidays during the months of November and December to launch new products, such as the WII U, together with other industrial competitors like Sony and Microsoft. According to recent market research, the recorded maximum age of a Nintendo user is around 35 years old who have played for more than 15 years on average. In addition, it is a known fact that the majority of gamers in this present day are males, with a tiny percentage belonging to its gender counterpart.
