The realities to achieve greater heights of business operation, realities to make greater profitability, realities for future business expansions and even the realities of beating all the competitors in the market of their operations and become the giants of the giants, holding closer to if not 100% of the market share (Rees, 1977). .
Risk taking in business is beneficial, if one succeeds in doing it. However, obstacles and challenges might present themselves in the way of achieving this, either at a personal level or at business level. These include assumptions, procrastinations, and fears. These are known to kill aspirations in business. Ferrell et al (2011) assert that fear is the mother of failure in any business. Fear will make one not to take risks by opening up to new opportunities in the market. When any individual in a business makes a decision to make an important step in their business toward what they aspire for, it is crucial for them to first understand that this decision comes with some risks, and therefore, the individuals must have planned on how they will handle those risks. .
There are different risks in business. While some might cause the business to experience losses, others will strengthen the business, if approached well. In this context therefore, we are dealing with those risks that will strengthen a business by making the business to be recognized, to get the required attention, and to forcefully make it forward in its operations. Such risks therefore, are those that are likely to help a business meet its goals and aspirations. Therefore, any business willing or desiring to reach greater heights should consider accepting these risks and adopting them in order to achieve a better performance. Ferrell et al (2011) notes that most of these risks are demanding in nature, and require high levels of commitment, but in the end, they are worthy taking, as they bring a positive change in the business.
