The advertisement for Bacardi Superior (Puerto Rican Rum) found in the November 2002 issue of For Him Magazine, makes use of the image of a break dancer surrounded by people, and powerful colors to symbolize individuality and sexuality in order to attract young adults to consume its product. .
When you look at this advertisement, the first thing that catches your eye is the image of a nice looking man in his early 20's break dancing. He is in an awkward position with his hand and face on the floor, with both feet in the air, forming the shape of a check mark. In the background, there are people watching, but the image cuts off at their chests so you cannot see their faces. They are blurry and not in focus. Although they are blurry, you can see that they all have a glass of alcohol in their hands which is most likely the Bacardi that the ad is selling. The dance floor that the man is dancing on has the Bacardi logo. The logo is a large white silhouette of a bat with its wings open within a circle. The main colors in this ad are black, white, and red. On the bottom of the ad it says "CHIROPRACTOR BY DAY" in bold white letters, and under it, "BACARDI BY NIGHT" in bold black italic letters. The italic lettering is preceded by short streaks of white lines to signify that the words are moving forward. There is a red background behind the letters along with the Bacardi logo of the bat in a circle. At the bottom right of the advertisement, there is a bottle of Bacardi which is fairly large. The bottle is tall, and goes up to almost half the page which puts it in a clear view. It is a metallic green with glimmers of red on the edges that seem to reflect from the red dance floor. .
The advertisement uses this man break dancing to show his independence and enthusiasm after drinking Bacardi. You can see the exhilaration in his face. It looks as if he is screaming in delight. In "The Rhetoric of Advertising" Stuart Hirschberg mentions that "The single most important technique for creating this image depends on transferring ideas, attributes, or feelings from outside the product onto the product itself.
Bacardi by night."" ... The selling line for that ad is "Wild for Bacardi."" ... "Just Add Bacardi. ... As shown, the Bacardi advertisements all depict the party life in the fast lane. Unlike other alcoholic advertisements, Bacardi ads seemed to be aimed at the suggestible. ...
The colors that are used are mostly black and white, giving the impression that its night time. ... The next two ads are for BACARDI RAZZ and SMIRNOFF Raspberry Twist. ... BACARDI RAZZ uses silver, red dots on the bottle(representing the raspberries), and slight gold coloring around the edges of the red dots. The slogan that it uses "Shake up your night" gives the notion to be more bold, to dance all night .SMIRNOFF Raspberry Twist uses a dark pink to give its bottle a feminine look. ...
For example, an ad for Bacardi Rum contained a male licking liquor off of a female's stomach which she was pouring it on herself. The ad's slogan stated "Vegetarian by day, Bacardi by night."" ... Another study found that distillers directed 27% more of their magazine pitches to youth than to older readers, while manufacturers of malt-based beverages known as "alcopops-, such as Bacardi Silver and Doc's Hard Lemon, delivered 60% more advertising to youths than to adults (Green, 2002). ...
I unpacked the boxes and arranged everything in my room until late that night, while my boyfriend laid on my new bed and told me if this or that was straight and if this or that looked okay next to this or that. ... Near Death Part I: Drowning I can remember jumping up in the middle of the night in sheer terror, only to find out that I had been having a nightmare. It would happen a lot the night before game day. I would dream that I made it to the game and forgot my cleats or didn't have the right jersey, I would spend the entire night in agony because I thought I wouldn't get...
