Ben & Jerry's Ice Cream was founded on the corporate concept of linked prosperity, interrelating a three-part mission statement to focus their company's growth. Their mission statement, which covers their product, economic and social goals, focuses both the leadership and the workforce on their key values. These values include staying in touch with the customer base, using quality ingredients, maintaining profitability and maintaining social awareness and accountability.
Throughout the history of the company, its owners, Ben Cohen and Jerry Greenfield, have interacted with their customers, gaining knowledge on what people like and dislike about their ice cream. Opening their store in Burlington, Vermont in 1978, they immediately began interfacing with the local populace by hosting a free summer movie festival, projecting movies on the wall of their renovated gas station. In 1985, they introduced New York Super Fudge Chunk ®, a flavor suggested by a writer from New York City. Throughout the years, they have continued to introduce new flavors either suggested or inspired by either regular individuals or well-known celebrities. .
Ben and Jerry launched their "Cowmobile ", a modified mobile home used to distribute free scoops of ice cream in a unique cross-country marketing drive. Unfortunately, the vehicle burned to the ground outside Cleveland, but everyone escaped unharmed. Ben said it looked like "the world's largest baked Alaska. " Undaunted they resurrected the idea the following year with "Cow II ", once again going cross country giving away free scoops. .
That same year, at the suggestion of two "DeadHeads' from Portland Maine, Ben and Jerry introduced the first ice cream named for a rock legend, Cherry Garcia. In 1988 they introduced Chunky Monkey at the request of a college student in New Hampshire. .
Staying in touch with their customers would not enable Ben and Jerry to be as successful as they have become if their ice cream was not high quality as well.
Ben and Jerry's Strategic Profile Hippies. ... These three terms are what we think of when we hear the names Ben and Jerry in this same sentence. ... The internal environment for Ben and Jerry's has historically been a sound one. ... The next strength is, of course, the innovative flavors that Ben and Jerry's develops. ... For Ben and Jerry's there are great opportunities for growth. ...
Ben and Jerry's sell 50 different flavors of ice cream, frozen yogurt, and sorbet. ... The Ben and Jerry's web site has a "Flavor Graveyard."" ... Ben and Jerry's also has a sweepstakes offering, but there are no cash prizes. ... Ben and Jerry's and Haagen-Dazs have ice cream shops around the globe. ... Ben and Jerry's does its part to promote projects which aim to make a positive social ...
Introduction: Ben & Jerry's was founded in 1978 in a renovated gas station in Burlington, Vermont, by childhood friends Ben Cohen and Jerry Greenfield, with a $12,000.00 investment with only $4,000.00 of which was borrowed. ... This could put quite a strain on Ben & Jerry's. ... If suppliers are unwilling to sell at a price Ben & Jerry's is willing to pay, Ben & Jerry's now has greater resources to reach a greater number of possible suppliers than ever before. ... Basically, Ben and Jerry sells it and the distributors deliver it. ... Ben and Jerry's produces sup...
Ben & Jerry's As Ben & Jerry's target the affluent, the "affluence" is only portrayed in their prices. ... The company was started in 1978 by two Long Islanders named Ben and Jerry. ... This is now an annual celebration at Ben & Jerry's Scoop Shops nationwide. ... At this time (approximately 1984) Haagen-Dazs started to worry about their affluent, "luxurious" market and tried to limit Ben & Jerry's distribution in Boston, prompting Ben & Jerry's to file suit against the parent company, Pillsbury. ... Again in 1987, Haagen-Dazs attempted to limit Ben & Jerry'...
Did Unilever pay too much to acquire Ben & Jerry's? ... Is the culture at Ben & Jerry's likely to clash with Unilever's culture? What problems will Unilever be likely to encounter with its Ben & Jerry's acquisition? How would you like to be Yves Couette, the person Unilever chose to be Ben & Jerry's new CEO? ... The match up of Unilever and Ben & Jerry's made good business sense, giving Ben & Jerry's access to Unilever's worldwide distribution system Unilever is in an ideal position to bring the Ben & Jerry's brand, values and socially conscious...
The main story line of "Jerry Maguire- revolves around Jerry's love with Dorothy. ... Both factors affected Jerry and Dorothy. ... Jerry Maguire says, "I'm not a guy who runs. ... In "Jerry Maguire- there were two sources: Jerry Maguire and Bob Sugar. ... Only Rod agreed to stay with Jerry. ...
Jerry Lewis. Preview and Transition: In describing Jerry Lewis" life I would like to quote Congressman Les Aspin of Wisconsin in conclusion of his documented nomination of Jerry Lewis for the Nobel Peace Prize on December 27, 1976, "Jerry Lewis is a man for all seasons, all people, all times. ... Both of Jerry's parents worked in the entertainment world. ... Jerry's father introduced Jerry to comedy while he was performing with other Jewish performer's in the so-called Borscht Belt dinner theaters in upstate New York. ... Between films, Jerry produced his biography, "Jer...
Jerry Lee Lewis "Jerry Lee Lewis was known as a rebellious, rowdy piano player that would pound the keys and shock audiences. ... His older brother, Elmo Jr., died when Jerry Lee was four years old. ... Both of Jerry Lee`s sisters have recorded in the Sun Studios. ... Gospel and country were Jerry Lee's basic influences. ... Soon Jerry Lee discovered a new type of music; his own! ...
Ben Franklin INVENTOR Ben had poor vision and needed glasses to read. ... Ben was a postmaster he had to figure out routes for delivering the mail. ... So, in a way, Ben was a weatherman too. ... While in Paris, Ben proposed the idea of Daylight Savings Time. ... "What do you think Ben meant?...
