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The Power of Social Media Marketing

d.), para. 3). Although the cost of a social media profile and associated access rights is free, established commercials, media blasts, and linked activated advertisements can come at a cost. Some media outlets use a flat fee, while others use somewhat unconventional billing such as 'cost per click' in which the organization is billed in accordance with the amount of activity they receive on a hyperlinked advertisement, or 'cost for promotion' in which the company or organization pays for the intensity at which their product or item is promoted by the social media outlet. Due to the massive capability of social media marketing to reach worldwide audiences instantly, the cost effectiveness of this marketing technique however is most predominately seen when the volume of consumers per dollar spent is accurately calculated. .
             In conjunction with the cost effectiveness of social media marketing is the ability of this medium to reach a large amount of people virtually instantly. According to a 2012 social media survey authored by Social Media Examiner founder Michael Stelzner (2012), "The top two benefits of social media marketing are increasing exposure and increasing traffic. A significant 85% of all marketers indicated that their social media efforts have generated more exposure for their businesses" (p. 15). The reason behind the increased exposure and traffic can be explained by the sheer number of social media outlet users. The latest derived estimates (Smith, 2013) indicate that large social media outlets such as Facebook manage 1.06 billion monthly active users, Twitter manages 500 million, MySpace manages 25 million and Pintrest manages 48.7 million users. A single advertising submission from a corporation has the ability to reach mass audiences almost instantly through the use of social media outreach. .
             With the ability to reach such a wide and broad based audience, a company investing in the marketing capabilities of the social media phenomenon can also attain data on the preferences of their potential consumers.


Essays Related to The Power of Social Media Marketing

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