Learnings from Quantitative Research .
2 Present IIML Customers And Perceived Reasons For Change: .
4 Additional amenities to address need gap:. 14 .
5.5 Managerial Problems faced: . 14 .
6. Recommendations . 15 .
7. Bibliography . 16 2 .
Executive summary: .
Through this project we tried to analyze which factors affect the restaurant choosing behavior of IIML students. Based on the survey the following were held to positively influence the behavior. Ambience (82%) services (84%) food variety (91%) and food quality (94%) were rated as important parameters (above 2 on a likert scale of 4) that are considered before selecting a restaurant. Whereas Discount, Location and Price were rejected during hypotheses testing hence had no significant impact in selection intention. .
For analyzing what affects the students the most these parameters were divided into 2 categories benefits and cost, where benefits leads to value and cost to effort. Combination of effort and value leads to behavioral intention. During the research very contradictory results were obtained. It was really interesting to know that the behavior at IIML is different as effort has almost no importance in choosing a restaurant. Students choose those restaurants which have higher value to offer even though more effort (in terms of cost) is required. They are also extremely concerned about the food quality and services. In addition to quantitative research, several interviews with restaurant owners and managers were conducted to provide context for our findings. .
People generally have the tendency to show variety-seeking behavior when it comes to restaurant. But in case of Lucknow the students do not have many options hence they prefer restaurants with more food variety. We also found that recommendations (online/friends) which are generally considered effective do not have a large impact in this case. Students do not consider online ratings or views as an important parameter.
Introduction Family is the most influential group for the consumer. The family members can strongly influence buyer behavior. ... The other is the family of procreation-the buyer's spouse and children-exert a more direct influence on everyday buying behavior. ... The purpose of this report is to discuss the role of the family in consumer behavior. ... Students are also influenced by family expectation. ...
They offer multiple selections of specialty drinks which include milkshakes, smoothies, frappes, and frozen lemonade. ... It is convenient and easy to get, which appeals to consumers. ... Also, this sandwich has usefulness for the consumer because they can get it fast and not have to wait as long as they would at a sit down restaurant. ... A Frosty has a lot of use for the consumer. ... Value is important to consumers. ...
Table of Contents 1.2 Executive Summary...................................................................................................... 3 1.3 Introduction of Mexico .................................................................................................3 1.4 Introduction of Ikea....................................................................................................... 4 1.5 Background of Ikea ...4 2.0 Global Macro Environment ..................................................................... 5 2.1 Macro Environment PEST Analysis.......................................
Wendy had started two weeks before and had yet to show any sign of this unhealthy behavior. ... Slightly amused by this display of sophomoric behavior, I handed her one of my cigarettes. ... Somehow along the way we became friends, sharing an interest in consumer education and healthy food choices. ... Most fast food restaurants offer little selection to their vegetarian customers, let alone the small population of vegans that eat there, yet there are some eateries that cater to the meat-free population. These homey environments offer a varied selection of vegetable dishes as well as burgers...
Objectives of the Project Objective 1: To develop "Dinner on Wheels" bus certified to serve diners • Fit out the bus to our design for our Bus-Restaurant. ... Objective 4: Launch the Venue The launch event will be on 10th of September 2012 in the evening: this event can make or break you and the opening night is all too important for every restaurant. ... Antonio has managed three successful restaurant ventures in London and opened a new one in Covent Garden. Antonio holds a MA in International Hotel and Restaurant Management from the London Metropolitan University and has b...
